What exactly does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. While social media has been an increasing marketing channel in recent years, the majority of companies have not yet started to take advantage of it. This is particularly important when you’re investing in SEO. Setting up and managing social media accounts are crucial to support SEO initiatives, but the benefits of social media aren’t always evident. From the myriad of reasons to consider social media as part of your strategy for online, here are 5 reasons why it’s crucial to SEO.
1) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time now. Social engagements occur when users like, share or share tweets about content. Content that has more social engagements will be able to show more social signals. Search engines look at these social signals, and use it as an index of quality when ranking content. It’s a method of determining what content is popular with users over what their algorithm determines to be good quality. If the content you’re looking at is receiving lots of social engagement it will be immediately classified.
2) Link Building
It’s past the moment when you could simply get links from other websites. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to perform link building in using the old-fashioned method – create high quality content that is worthy of linking. How do you get in touch with sites who are willing to link to your content if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media lets you post your content and share it with relevant audiences who may be willing to link to it when it’s worthy of linking to. These people may also share your content with their friends which will increase the impact of your content.
3) Amplification of content
It doesn’t matter how good your content is, it won’t gain traction until you amplify it. Yes, email marketing is an excellent way to increase the reach of your content, but it can only be able to reach people who are in your marketing database. The possibility of reaching new audiences is via social media. If you share your content, your following will also be able to share it with their followers when they are satisfied with the content. These people will then spread the word to their networks which will increase the reach of your content. You will also gain relevant traffic through inbound linking, social signals, and brand awareness, all of which are used by search engines for content quality evaluation.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it must be in their ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. This is what Google calls co-citation. These co-citations can be built through social media , which can help improve Google’s trust and assist with the search engine’s branded searches.
5.) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now appear on results pages for search engines. This allows your brand to be displayed in search results for search queries that are branded and not only restricted to your business’s website. This gets better. Individual tweets on Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in the search results. The service was temporary for a couple of months before Google decided to discontinue it , nmknhr.com (More Tips) up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.