What the heck does social media have to do with SEO? MWI gets this information a lot from prospective and current clients. Social media is a rapidly expanding channel of marketing that many businesses have only recently begun using in the past few years, however it’s very important to leverage – especially if you’re investing funds into SEO. While the benefits of social media may not seem immediately obvious, they are vital for SEO aid. Here are five benefits of social media is essential for SEO.
1.) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of content. It’s a method of determining what content is popular with users in comparison to what their algorithm determines to be of good quality. If something is receiving lots of social engagement It can be quickly identified.
2.) Link Building
It’s been a long moment when you could simply solicit hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in by hand to create quality content that is worthy of linking. How do you get in touch with websites that are willing to link to your content , if asking them directly is thought to be an “unnatural” link building method? Social media is the answer. Social media lets you publish your content to people who are willing to share it with others, in the event that it’s worth linking to. These users will then share your content with others and increase your reach.
3.) Content amplification
You can make all the high quality content you want but it’s not going to gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it will only reach those in your marketing database. Social media lets you reach new audiences with your content. If you share your content, those who follow you will connect with their friends if they find it useful. The people who share it will promote your content to their followers, increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, social signals , and brand awareness All of these are utilized by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site and how much it is respected in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of your content. This is what Google calls co-citation. These co-citations can be built by using social media to boost Google’s trust and assist with brand-name searches.
5) Social Indexing
Since search engines are able to index social media sites which means they show in search results pages. This allows your business to appear in search results for specific queries that aren’t exclusive to your site. But it gets even better than that. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to rank higher in the results of a search. It was temporary, however, and زيادة متابعين تويتر Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.